TOM’S TOWN NAMED OFFICIAL GIN OF THE KANSAS CITY CHIEFS
New Chiefs-themed products include limited-edition Chiefs bottle and a series of Canned Cocktails
KANSAS CITY, Mo. (June 9, 2021) - Kansas City-based Tom’s Town Distilling Co., is proud to announce a landmark partnership with its hometown NFL team, the Kansas City Chiefs. Tom’s Town Botanical Gin is now the official gin of the Kansas City Chiefs and has produced a commemorative, limited-edition bottle in honor of the team as well as a series of Canned Cocktails.
This sponsorship is the first of its kind for Tom’s Town, which is downtown Kansas City’s first legal distillery since Prohibition. It’s also the first time the Chiefs will designate an official team gin.
“We’re so proud to be the Official Gin of our hometown Chiefs,” said Tom’s Town Founder David Epstein. “KC is one of the great sports towns in America, and the Chiefs are the most exciting team in the NFL. We see this partnership as an incredible boon to our business. Football fans, bartenders and restaurateurs all adore the bottle, and of course, love the delicious gin.”
Tom’s Town Botanical Gin is a premium gin distilled with 14 botanicals. It’s won numerous prestigious awards in the spirits industry since it launched in 2016, including gold medals in both 2018 and 2019 at the respected Wine and Spirits Wholesalers of America conference.
The limited edition Tom’s Town Chiefs bottle hit the shelves earlier this month, with placements across Missouri, Kansas and Nebraska. Tom’s Town will also serve a signature gin cocktail at GEHA Field at Arrowhead Stadium during the football season, and bottles will be available in all suites.
“Tom’s Town is a perfect fit for the Chiefs,” said Kim Hobbs, Chiefs VP of Corporate Partnerships and Premium Sales. “We want to reflect everything that’s great about Kansas City, and that includes the fantastic local brands our community is so passionate about. Tom’s Town represents the true spirit of Kansas City.”
This summer, Tom’s Town will also release Canned Cocktails for the first time. These ready-to-drink cocktails are crafted with Tom’s Town premium spirits and all-natural flavors. They’re sold in four-packs for a suggested retail price of $13.99. Four canned cocktails complete the summer lineup including two made with Tom’s Town’s Chiefs Botanical Gin (Elderflower Lime and Grapefruit Clove) and one made with Tom’s Town Barreled Gin (Lemon Gin Collins). Tom’s Town Canned Cocktails will also be available at GEHA Field at Arrowhead Stadium.
According to Epstein, the canned cocktail market is exploding. “People love the convenience of a canned cocktail,” said Epstein. “You can throw them in your backpack for the end of your hike, take them to the beach, pool or a Chiefs tailgate. Think of them as your portable mixologist in a can.”
Follow along on Instagram using the campaign hashtag #OfficialGinOfTheChiefs.
About Tom’s Town Distilling Co.
Founded in 2015, Tom’s Town Distilling Co. is the first legal distillery in downtown Kansas City since Prohibition. From its historic Crossroads district location, the distillery produces premium craft spirits and harkens back to the thriving era when infamous political boss Tom Pendergast controlled Kansas City. Its award-winning spirits include Pendergast’s Royal Gold Bourbon, Tom’s Town Double Oaked Bourbon, Tom’s Town Botanical Gin, Tom’s Town Barreled Gin, and Tom’s Town Double Grain Vodka. In addition to multiple spirit awards, Tom’s Town was voted Best Craft Vodka Distillery by USA Today in 2017. Tom’s Town is the official gin of the Kansas City Chiefs. For more information, visit www.toms-town.com.